Writer-led Creative Director building brands that sound human.

About

Born in Brooklyn, refined in New Jersey.

I grew up wanting to be a baker, then a dentist but hated blood.
Went to Marist, then Portfolio school at SVA. Learned how to think, not just make ads.

New York, Detroit, LA, and back to NY. BBDO, McCann, FCB. A bunch of other acronyms and last names. Once had a basketball thrown at my head on set by a famous director (he missed).

Pitched a lot.
Won some.
Lost some. Convinced the skeptics. Made mistakes. Learned from some incredible people. Grabbed a few awards.

Built platforms.
Launched campaigns. Occasionally opened up for some of the biggest DJs on the planet. Directed when no one else would. Got body slammed by a giant roach.
Presented to very serious conference rooms.

Found out I enjoy mentoring almost as much as writing. Still writing.
Still in the work, fighting the good fight. Still believe the best ideas are usually the simplest ones.

Still trying to make brands sound human.