Daniel Veltri
Professional Summary Senior creative leader with 10+ years of experience driving brand strategy, integrated campaigns, and high-impact creative across financial services, technology, healthcare, CPG, sports, and entertainment. Proven expertise in leading large creative teams, developing award-winning campaigns, and partnering with senior stakeholders to deliver measurable business results. Strong background in copywriting, brand positioning, digital marketing, social, experiential, and B2B communications.
Core Skills
Creative Direction & Brand Strategy
Integrated Marketing Campaigns
Copywriting & Messaging Frameworks
Team Leadership & Mentorship
Client & Stakeholder Management
Digital, Social & Experiential Marketing
B2B & Financial Services Marketing
Campaign Development & Execution
Pitch Development & New Business
Cross-Functional Collaboration
Professional Experience
Sullivan NYC — Associate Creative Director, Content
January 2018 – Present
Lead creative development for major national and global brands including American Express, Bank of America, Merrill Lynch, JP Morgan, Weill Cornell Medicine, Duke Health, Crown Castle, Millennium Management, WorldQuant, and ADP.
Develop integrated campaigns across digital, social, print, experiential, and video.
Partner with strategy, account, and production teams to translate business objectives into compelling creative solutions.
Mentor and manage creative teams, ensuring consistent brand voice and high-quality execution.
Present concepts and creative work to senior clients and internal leadership.
Freelance Creative Director / Copywriter
January 2016 – December 2018
Delivered creative leadership and copywriting services for top agencies including Sullivan NYC, WME | IMG, and Hudson & Friends.
Supported brands such as Bud Light, Budweiser, Intel, Goldman Sachs, American Express, Merrill Lynch, and Professional Bull Riders Association.
Developed brand campaigns, digital content, sponsorship activations, and experiential marketing initiatives.
Erwin Penland — VP, Creative Director
January 2015 – December 2016
Managed and led a team of 20+ writers and art directors across multiple Verizon Wireless and Verizon FiOS business lines.
Oversaw national retail, B2B, sponsorship, social, digital, and experiential/activation campaigns.
Provided executive-level creative oversight and ensured alignment with brand and business goals.
Additional brand leadership included Flying J, Advance America, and Denny’s.
BBDO New York — Associate Creative Director
August 2012 – December 2014
Developed creative campaigns for Major League Baseball, CVS, FedEx, Sheba, New York State Tourism, and Viagra.
Contributed to integrated marketing efforts across broadcast, print, digital, and experiential channels.
Collaborated closely with account, strategy, and production teams to deliver award-caliber work.
Hill Holliday — Associate Creative Director
August 2009 – August 2012
Led creative initiatives for Verizon Wireless, Verizon FiOS, Denny’s, West Side Tennis Club, and Majesco Games.
Focused on brand storytelling, digital engagement, and multi-channel campaign execution.
Princeton Partners — Creative Director
April 2004 – November 2009
Directed creative strategy and execution for clients including PNC Bank, Yale Forklifts, Western Pest, Westchester Medical Center, North Shore LIJ, Capital Health System, and PMA Insurance.
Oversaw client relationships and end-to-end campaign development.
McCann Erickson Detroit — Senior Copywriter
November 2001 – April 2004
Developed copy and campaign concepts for General Motors, Buick, GMC Trucks, Hummer, MasterCard, Detroit Red Wings, and other national brands.
Collaborated within large agency teams on integrated, high-visibility campaigns.
Awards & Recognition
ADDY Awards
EFFIE Awards
CLIO Awards
New York Festivals
Jay Chiat Strategic Excellence Awards
Promax Awards
The Ad Club Awards
Education
Marist College — Bachelor of Arts, Communications (Advertising)
School of Visual Arts — Portfolio Program