Creative Director // Copywriter
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Bud Light

Esports is one of the fasting growing sports in the world. In fact, The League of Legends World Championships garnered more viewers on Twitch than the Super Bowl did two years ago.

To celebrate the sport, and a new generation of stars, Bud Light decided to host an awards show. With the help of esports experts, we identified 20 players, across 5 different titles. At Dreamhack, we live streamed our show to announce this one-of-a-kind, year long program and invite fans to vote for their favorite player. At E3, the land of big announcements, we unveiled our final five All-Stars.

Then we put them in a mansion in the Hills and gave them access to sports cars. Really fast sports cars.