Millennium

Millennium Management: Brand Films

Challenge: Millennium Management competes with some of the world’s most recognized tech companies for engineering and quantitative talent. The problem is finance, and hedge funds in particular, carry stereotypes that discourage candidates who see the industry as opaque, rigid, or purely profit-driven. The goal was to reposition Millennium as a serious destination for top technical minds while changing how candidates perceived the industry.

Insight: Highly skilled candidates don’t choose employers based only on compensation, they choose problems worth solving in environments where their work has real impact. To compete with major tech brands, Millennium needed to present itself not as a finance company hiring technologists, but as a place where technologists could do their most challenging work.

Idea: We created a series of films that celebrated the people and thinking inside the firm. Instead of promoting finance, the work highlighted curiosity, collaboration, and complex problem-solving, framing Millennium as an intellectually driven organization where engineering, research, and data science sit at the center of the business.

Role: As Associate Creative Director, I developed the narrative approach, wrote the films, worked closely with client stakeholders and production partners, guiding tone and performance to ensure authenticity and credibility.

Outcome: The films provided Millennium with a clear employer-brand story that helped differentiate the firm from both their traditional competitors and major tech employers, positioning it as a credible destination for top-tier talent.